NBA Ratings Up Amid General Rise In U.S. Sports Viewership (2024)

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NBA Ratings Up Amid General Rise In U.S. Sports Viewership (2024)

FAQs

Is NBA viewership increasing? ›

An average of 1.56 million viewers tuned in to watch NBA regular season games across ABC, ESPN and TNT in the 2023/24 season. This marked a very slight decline in the number of viewers from the previous season.

Have NBA ratings gone down? ›

Through the first two rounds of action, the NBA playoffs are averaging 4.03 million viewers across ESPN, ABC, TNT and truTV, which marks a 12% decline compared to last year's 4.58 million.

What are the viewership ratings for the NBA each year? ›

The average across all five games was lower than 2023 and 2022's average NBA Finals ratings (reportedly 11.6 million and 12.4 million, respectively), though the figure far exceeds the 2021 series (9.9 million viewers) and the 2020 contest (7.5 million), both of which were six-game series.

Are NBA ratings down in 2024? ›

NBA Finals TV viewership in the U.S. 2000-2024

The 2024 NBA Finals were watched by an average of 11.3 million viewers in the United States. This marked a decline from the previous year when over 11.6 million viewers tuned in to watch the Denver Nuggets beat the Miami Heat 4-1.

Is the NBA rising in popularity? ›

The NBA is also the 4th fastest-growing sports competition in the World. The league's social following annual growth in 2021 was 7%, it was 12% in 2020, and 18% in 2019. 12.9 new followers in 2021 are 1 million more than the other 4 major USA sports leagues combined during the same period.

What percent of Americans watch the NBA? ›

Across all six markets, NBA viewership tends to be strongest among those who watch live TV sports at least once a week, also known as frequent live sports viewers. Italy has the highest percentage of these viewers watching the NBA (81%), followed by Germany (71%) and the US (65%).

Is NBA popularity declining? ›

Welcome to the NBA. But don't take my word for it, take the people's plebiscite. NBA attendance is down, while NFL attendance sets a new record almost annually. NBA ratings have fallen almost 45 percent in the past decade, while NFL ratings remain tops in sports and have been rising mildly in recent years.

Does the NBA have a ratings problem? ›

But despite the record revenue and wealth of talent, the league is plagued by poor fundamentals, the most concerning of which is the fact that NBA regular season ratings have declined over the past 10 years — a report last week showed that the ratings for the Finals dropped 12% this year.

How is the NBA doing financially? ›

During the 2022/23 season, the 30 franchises comprising the National Basketball Association (NBA) recorded a total revenue amounting to 10.58 billion U.S. dollars. This was an increase of over 500 million dollars from the previous year.

Does anyone still watch the NBA? ›

up 1%. Games have averaged around 1.62 million viewers to date, up from just under 1.6 million at the same point last season. Separately (not included in numbers above), NBA TV's games have that network on pace for its best season since 2017-18 (+31%).

What is the average NBA salary? ›

Star players routinely command contracts with average annual values worth upwards of $50 million. But it's not just the stars that land insanely lucrative mega deals. The average NBA salary in the 2023-24 season was $9.7 million. That makes the NBA the highest-paying professional sports league in the world.

Who has the highest usage rating in the NBA? ›

NBA/ABA Leaders
RankPlayerUsg%
1.Russell Westbrook41.65
2.James Harden40.47
3.Giannis Antetokounmpo38.77
4.Kobe Bryant*38.74
115 more rows

Are NBA finals ratings down? ›

With the NBA Finals included, the entire NBA postseason (including the six-game Play-In Tournament) averaged 4.44 million viewers, a year-over-year drop-off of 10% from last year's average of 4.95 million viewers.

When did the NBA have its highest ratings? ›

Most watched
  • 1998 Game 6 – 35.856 million.
  • 1993 Game 6 – 32.100 million.
  • 2016 Game 7 – 31.002 million.

What were the ratings for the 2024 finals? ›

Game 7 of the epic 2024 Stanley Cup Final was worthy of the hype — and the TV ratings reflected the historic night. An average audience of 16.3 million viewers tuned in across multiple networks in North America, making Monday's clinching tilt the second-most-watched NHL game in 20 years.

Who gets more viewers NHL or NBA? ›

Postseason trend
YEARNHL average viewers (000s)NBA average viewers (000s)
20231,223 1,223 1,2235,116 5,116 5,116
20221,361 1,361 1,3614,770 4,770 4,770
20211,017 1,017 1,0173,969 3,969 3,969
2020953 953 9533,007 3,007 3,007
1 more row
Jun 28, 2024

What are the demographics of NBA fans in 2024? ›

A January 2024 survey in the United States revealed that almost 56 percent of NBA fans who attended or watched games were Caucasian. Meanwhile, 21.1 percent of NBA fans were Hispanic.

Do more people watch the NBA than the WNBA? ›

On the other hand, a fan of women's basketball in the same region is only able to support the New York Liberty and Connecticut Sun from the WNBA. This certainly affects viewership, and in fact, in 2023, the NBA Finals had an average viewership of 11.6 million, whereas the WNBA Finals averaged 728,000 viewers.

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